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cereal box

For this project I was asked to design a cereal box and create the cereal's main character and back story. Additionally, the box required a social media game concept placed on the back of the box.

The solution? Trash Panda Crunch! A fun loving trash-shaped cereal with marshmallow delights that Rocco, everyone's favorite dumpster-diving raccoon, discovers in every bite. 

For my demographic of kids ages 4 to 11, I created a game that would appeal to kids who can and cannot read. Decoder glasses can be found inside each box allowing kids to find the hidden message and images on the back for a chance to win their very own trash can bowl just like Rocco's. All they have to do is post their photo to social media while wearing the decoder glasses and #trashpandasrule!

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